MBA, CLMP
For 25 years, Jeff has enhanced marketing services and strengthened consumer relationships through purposeful loyalty and sophisticated customer engagement programs.
Whether it is revitalizing the customer rewards programs for legacy brands or bringing dynamic thinking to rapidly expanding sectors such as mobile gaming, Jeff leads through influence and marshalls cross-functional resources to deliver loyalty services across a multitude of verticals. He understands that when specialized innovation and practical implementation work in synergy, a brand can build powerful loyal customer relationships regardless of industry or intention.
Brands have applied Jeff’s critical thinking to loyalty principals across a wide variety of relevant verticals including hospitality, travel, automotive, casino and gaming. He has worked with prestigious brands such as Wynn Resorts, Virtuoso Travel, Mandarin Oriental Hotel Group, Sewell Automotive and Fashion Island Retail Center to name a few. As Vice President of Neiman Marcus, Jeff revitalized the legacy brand’s InCircle Rewards to enhance the loyal customer experience. For nearly 10 years, he has headed Partnerships and Rewards at Playstudios where he defined the company’s brand loyalty vision in the ever-expanding mobile gaming industry, starting with their 2013 launch of myVegas to the recent launch of the iconic game Tetris exclusively within the Playstudios portfolio. Under Jeff’s leadership the idea of rewarded play has gone from concept to reality, making the playAWARDS platform the first-ever rewards network supporting the mobile gaming industry. PLAYSTUDIOS is now widely considered the market leader in rewarded play. Their partner network spans across four continents, 20 countries and 80 partners offering over $700 million of rewards inventory annually to its digital audience.
Jeff is an accredited Certified Loyalty Marketing Professional. The CLMP Certification is the only recognized professional certification in the loyalty marketing industry. Only 325 professionals worldwide have achieved the level of professionalism and advanced education associated with the discipline of loyalty marketing by earning this exclusive distinction.
Jeff dedicates his broad range of marketing and business skills as founder and President of Stupid Strong and as a board member for the Gastric Cancer Foundation. Both organizations are committed to finding a cure for stomach cancer. He also lends his time and talent to the Netzer Family Foundation which offers grants and financial support for education, human services, healthcare, and arts & cultural development.
